Good SEO Takes Time — And A Solid Website
When we talk about SEO — or search engine optimization — we mean using a set of best practices in the development of a website in order for it to show up well on search engines like Google.
Simply put, focused SEO helps your website rank high in organic search engine result pages (SERPs).
A strong SEO plan is the backbone of every website that we create. Our team of analysts, designers, and developers know SEO best practices inside and out. We collaborate with you to launch an online presence that looks good and can be easily found, too. (Because shouldn’t we all be trying to capture the attention of every potential customer we can?)
Before jumping in, we chat with you to understand your SEO goals and talk about expectations and timing (because SEO results don’t happen overnight!). From there, we build a strategy that supports your efforts and works to boost your website’s ranking.
A deep dive into your keyword research lets us understand your unique goals and gives us a look into the existing Google landscape as it relates to your business. Using this data helps to know what content your potential customers are looking for and gives us a roadmap for how to effectively create your content.
This is the information that shows up after you’ve Googled something specific. By crafting personalized default and page-specific metadata, Google can easily find your site and users will be compelled to click.
Yoast is one of the best SEO WordPress plugins on the market. We use it to set up and manage your site’s metadata. It also includes fields for metadata defaults so that when you create a new page or post down the road, you’ve already got a jumpstart on an important piece of your SEO.
Yoast On-Page Optimization
This powerful tool provides on-page recommendations to help you improve each page’s content and make friends with Google. We scour through this info to make your on-page SEO as strong as possible.
Image File Names
“IMG_2409.jpg” means nothing to Google. Before uploading images to your WordPress Media Library, we create optimized file names for each photo so that Google can read them as something meaningful (and then show them on its “Images” tab for the related keyword search. Boom!).
Image Alt Tags
Alt tags were originally designed to help visually impaired people read the internet by attaching short descriptions to website images. While they still serve that purpose, they’re also handy ways to slip in your keywords to improve your SEO.
You’ll likely only need to worry about redirects if you’re rebuilding an existing website. Broken links are bad news in Google’s books, so any URLs that have been changed or deleted need to be redirected to pages that exist on the new website.