Content strategy is the process of developing web page content in a strategic way. In this process, we collect and create digital assets to be used on your website and other online properties. Digital assets consist of logos, photos, illustrations, and written descriptions.
This is a challenging part of website development because it requires that you look at your business and your goals as a whole. It is imperative that the client is involved in the content development process. Client’s responsibilities often include the collection and delivery of existing assets and approval of newly created assets. At Lala Projects we will guide you through this process and help push your project forward. Learn more about Content Coaching.
The ultimate goal of the process of content strategy is to drive meaningful traffic, engage users, and create conversions.
Fill your web pages with content that provides valuable information to users and increases your sites search visibility.