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Add an SSL Certificate to Secure your Website

Categories: Pro Tips, SEO, Websites
By: on April 19, 2018

Google recently announced that they will be ranking secure websites higher than unsecured websites. Secure websites have an ‘SSL Certificate’ installed on the server. When a website is secured, you will notice that the URL as https://whatever.com instead of http://whatever.com. A secure website is a best practice for creating secure shopping carts, but it is […]

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Managing your Maturing Website

Categories: Photography, Websites
By: on April 14, 2018

Many small businesses have a website designed and built by a professional website developer like LaLa Projects. In the beginning, it looks beautiful and you are happy. Websites typically come with a content management system (CMS) like WordPress, so you can edit your website without involving your Webmaster.   This is a great cost savings measure, […]

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Brand Building through Archetypes

Categories: Branding
By: on January 31, 2017

“The Hero and The Outlaw” is an eye-opening read for people interested in building brands. Archetypes are deeply rooted personas that are intrinsically part of our collective psyche. When you identify your company’s archetype it can help you better communicate your product or service and it can help you develop your company culture.

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Photography: The Backbone of a Great Social Media Strategy

Categories: Photography, Pro Tips, Social Media
By: on September 9, 2016

Photos are incredibly important in online marketing and social media. Having fresh photos to help tell your story is essential to growing your business. We are living in a stimulating visual environment where content and imagery is consumed at a very quick rate. For example, if you post just three posts a week with only […]

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Social Feeds for WordPress Websites

Categories: Social Media, Websites, Wordpress
By: on June 6, 2016

Smash Ballon makes these really easy to use WordPress plugins for social channels like Facebook, Instagram and Twitter.  You can see an example of the Instagram feed at work on the LaLa Projects about page  Link to smashballoon.com

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