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LaLa Projects - Brand Archetype

Brand Building through Archetypes

Categories: Branding
By: on January 31, 2017

“The Hero and The Outlaw” is an eye-opening read for people interested in building brands. Archetypes are deeply rooted personas that are intrinsically part of our collective psyche. When you identify your company’s archetype it can help you better communicate your product or service and it can help you develop your company culture.

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