What is Website Content?

Every organization needs a website that engages users and leaves a positive impression of what they are all about. One of the many important parts of creating a website with an excellent user experience is meaningful website content.

Website content refers to all the textual, or visual content published on your website. This is all front-facing so, it is important to get it right! Content is any creative element that you have on your website like your business logo, a video from your latest event, a quote from the CEO, an image of your team, or a blog article like this one.

Since this content makes up a huge part of your website, it is crucial to know all about how to use it to your advantage! Website content optimization is a crucial part of successfully driving traffic to your website. At the same time, engaging content is key to keeping users interested. If your site looks unprofessional and unorganized, it reflects poorly on your organization. When your content is organized and easy to navigate, it will enhance the user experience and keep users engaged. Now that we have discussed what website content is, let’s dive into the different types of website content and what makes them important. 

Did you know that one of the biggest challenges that people face is writing copy for their website? As an expert in your organization, you are an integral part of developing the strategic messaging for your website. Plus, you know exactly what website users will want to know about your organization and what you want to say! However, it can be challenging to start, figure out how to express yourself, and find the right keywords. It can also be time-consuming to stay on top of your website copy since every piece of text on your website is important. Every heading, product description and page name will impact your website’s search engine crawlability. This is where you have two options: study the art of copywriting or bring in an expert.

Copy that is well-written effectively conveys your brand story, connects with your target customers, and gives your target audience a reason to trust you enough to convert. 

Along with enhancing your website’s user experience, your website copy is crucial for your search engine ranking. When writing your content make sure that you follow SEO best practices. Your target customers will be googling questions or keywords that relate to your business, and it’s essential to capitalize on this. For example, if you sell coffee in Seattle, you’ll want to use targeted keywords and related questions like “Where to get good coffee in Seattle” or “Best Coffee Shops in Seattle” in your copy. This will help your target audience find you! However, SEO is a lot more complicated than this and there is a whole lot of strategy that goes into it. If you don’t have time to give your website SEO attention, we suggest hiring a website copywriter!

A website without any images is boring to look at for users and will drastically impact your engagement. About 65% of the world’s population are visual learners so, having quality images on your website is major! Plus, images can trigger a lot of emotion and help you reach a larger audience. 

When it comes to choosing images for your website, there are a couple of key things to keep in mind.

Large image files can drastically affect your site load time. As a standard, your website site should load within three seconds. When it comes to large images or background images on your site, the file size should always be less than 1 MB. The optimal size for a small image is no more than 300 KB.

Images with real people perform better than those without. In advertising, an audience likes to see real people using a product instead of just the product because it makes it easier for them to connect. The same thing holds true for website images so, try to use images of real people when it makes sense!

Throwing random images up on your site that don’t make sense with your organization will be ineffective and confusing to your audience. Make sure that every image you put on your website flows nicely with the rest of the content on the page.

Now that you know the process of choosing website images, let’s talk about graphics. Graphics differ from images because they’re developed by designers using software like Adobe’s Creative Cloud. One graphic that you will always see on a website is a company logo. Your logo should be in the same spot on every page to show your target audience your website is professional and legit. 

Web graphics can be anything from brochures, banners, ads, infographics, to event flyers. Making your graphics impactful to your website users while matching your branding is key. Just remember, when it comes to naming your website images and graphics, it matters. If your image title matches with the content on your website, Google will be able to tell, and it will positively affect your SEO.

Videos can make your website come to life. With the right video content on your site, your users will be able to learn so much about your organization. Videos keep people on your website longer which tells Google your content is well received. Plus, this is a great way to captivate your audience!

There are a couple of different ways to add videos to your website. You can embed from a video hosting platform like Youtube or Vimeo, add a video banner in the background using HTML, or add a video directly onto your site using HTML. Just remember, its crucial to always follow video SEO best practices.

After learning everything you need to know about website content, you may be even more confused. If you still don’t know where to start, that is okay! The LaLa Team is here to help you figure out how to develop a website content strategy.

When it comes to building website content, you should start by defining the goals of your website. Your goal can be as simple as driving people to your website or as complex as increasing your SEO. By putting your goal into words, it will be easier to measure your success!

Understanding your audience is key when it comes to creating successful website content. Think about their hobbies, interests, and lifestyle. After defining your ideal audience, you can keep that group of people in mind with every textual and visual element you add to your website.

Developing your brand’s online presence is an important step that you have to take to make cohesive content. Figure out what style, tone, and vision work best with your audience and brand to make these decisions.

After following all of these steps, its time to determine what content you want to add to your website. Make a plan for what you want to create and develop it!

Website content performance is measurable! User response to your website content is essential when determining success. Look to see if your site traffic has increased or if users are spending more time on your site. There are tons of ways to measure your results and tools like Google Analytics can help. Just remember that results take time!

There you have it, everything you need to know about building website content that will make an impact! If you’d like additional help with your content development, LaLa Projects is here to help!