Squarespace website design
Old School Builders
Old School Builders is a Northern Michigan custom home builder specializing in thoughtfully designed homes, renovations, and outdoor living spaces. Serving Leelanau and Grand Traverse counties, the company needed a website to showcase their exceptional craftsmanship.
Project Overview
Old School Builders came to LaLa Projects looking for more than a new website. They needed a cohesive digital presence that better reflected the elevated quality of their work and positioned the company for continued growth.
We began with an overall brand refresh, creating a visual direction that felt elevated and timeless while remaining approachable. From there, we developed a website brand guide and translated the updated look and feel into a custom Squarespace website.
The website was structured around the information prospective homeowners need most, with a clear navigation system, dedicated project content, and flexible Squarespace page templates that make it easy to showcase new work over time.
SEO and metadata were incorporated throughout the site, while content coaching helped shape the messaging and ensure the website communicates the company’s expertise without losing its personal approach. We also provided Squarespace training so the team could confidently manage the website after launch.
Project Features
– Website brand guide
– Squarespace website design
– Custom Squarespace page templates
– Navigation strategy
– SEO & metadata
– Content coaching
– Squarespace training
Let’s Connect
Squarespace Website Design for Builders, Architects & More
We work with custom home builders, contractors, remodelers, architects, and other businesses in the building industry to create polished Squarespace websites that showcase your work, communicate your expertise, and help you connect with prospective clients.