Whidbey Island Weddings partnered with LaLa Projects for a complete website refresh focused on creating a more cohesive, intuitive, and elevated online experience for engaged couples.

We began by restructuring the website’s content and navigation, organizing information around the questions and decisions couples are making throughout the wedding planning process. The updated structure makes it easier for visitors to move from inspiration to practical information and ultimately toward scheduling a tour.

We also created a website brand guide to establish a consistent visual direction across the site and developed flexible Squarespace page templates to make future updates easier.

SEO and metadata were incorporated throughout the website, while content coaching helped refine the messaging and organize the extensive information available to couples. The project was completed with Squarespace training so the team could confidently manage their website moving forward.