Why do Websites Cost so Much?
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The True Cost of a Custom WordPress Website
Unveiling the Complexity Behind the Investment
In today’s digital era, having a strong online presence is crucial for businesses seeking to thrive in the competitive market. A custom WordPress website stands as a powerful tool to establish a unique brand identity and engage with the target audience effectively. However, the investment required for such a website might raise eyebrows. In this article, we’ll delve into the reasons why a custom WordPress website comes with a significant price tag.
Multifaceted Design & Development Team
Creating a custom WordPress website demands more than just coding skills.
It requires a competent team of educated and experienced professionals.
Dynamic Developers
Programming Languages
Developers, the backbone of the process, must possess expertise in no less than 5 programming languages such as HTML, CSS, PHP, Javascript, and React.
Understanding Concepts & Systems
They also need to understand and use the concept of versioning, managed through code repository systems such as GitHub. For developers working in the world of WordPress they need a deep understanding of the WordPress content management system, including page and post templates and the Gutenberg blocks system.
In-Depth Technical Knowledge
Developers aren’t limited to coding; they must navigate the intricacies of domain registration, DNS records management, and the set up servers specifically tailored for WordPress. This technical prowess ensures a seamless and secure online presence for the client.
Design Expertise
Beyond coding, a custom WordPress website requires aesthetic appeal and brand coherence. Website designers with graphic design skills play a crucial role in creating visually compelling and brand-aligned designs and prototypes.
Software Skills
At a minimum, website designer must know how to use creative software like Adobe Photoshop and Illustrator, they also need to know how to use prototyping software like Sketch.
There are other design software programs on the market that sometimes come into play everything from complex video software to simple apps on a phone. The creative industry is alway changing and pushing the next boundary.
Understanding Code
Website designers also need to have an understanding of HTML and CSS, so they can design a system of classes for the developers to use. These designs serve as the foundation for developers to customize the site according to the unique needs of each business.
Art of Page Building and Content Development
Crafting a compelling narrative on the website requires symphony of skills related to content developers, graphic designers, and SEO specialists.
Content Developers
Content is anything that the end user of the website sees, this includes text, metadata, images, videos, graphics, and more. Content developers know how to weave all of this together to communicate what the business is selling in a beautiful and compelling way.
Website Imagery
Content developer must create and/or curate imagery, not only tell the story of the business but to also optimized for search engines.
They need to know how to use tools like Adobe Photoshop to optimize images for the web, so they load fast on mobile. They also need to know how to create Alternative Text for images that are both ADA Compliant and SEO Optimized.
Text Content & SEO Optimization
Search Engine Optimization (SEO) is a vital component of a successful website. Text content is still king for SEO.
It take a special skill set to write copy for the web. Professionals must balance the site’s content and brand personality, with the page structure, and metadata to ensure it ranks well on search engines. This requires a deep understanding of SEO principles and continuous adaptation to evolving algorithms.
Project Management
Coordinating this multifaceted team requires a skilled project manager that not only understands all the roles of the team, but also understands each team member’s strengths. The project manager acts as the linchpin, ensuring effective communication between team members and clients, streamlining the development process, and keeping the project on track.
Conclusion
The cost of a custom WordPress website is not merely a reflection of coding hours but a comprehensive investment in a team of diverse professionals. From developers with a wide range of programming languages to designers creating visually appealing and brand-aligned designs, and content developers optimizing for both user experience and search engines – each role contributes to the complexity of the project.
As businesses invest in a custom WordPress website, they are not just paying for a product but for the years of expertise, collaboration, and company culture that culminate in delivering results that exceed client expectations.
Do you want to work with great team?
Let’s talk about your website goals!