How to Prevent a Website’s Email Notifications from going into SPAM folders
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THE ISSUE
Starting in 2019 we began to encounter more and more reports from website admins that they are not receiving email notifications from their website forms.
WHY IT IS OCCURRING
The issue occurs because email notifications are being sent from the website using a website server instead of an email server. This behavior is flagged as spammy by the inbox, so the emails are either getting dumped into the spam folder or they are being blocked not getting through at all.
This issue appears to occur more with older free legacy email accounts like aol.com, hotmail.com, or yahoo.com. It seems the website server send function combined with one of these types of email accounts is more likely to get blocked and not even make it into the spam folder.
THE SOLUTION
We can’t alter/control how your inbox filters the emails coming in, but we have found a solution to reroute the form notification emails through an email server instead of a website server.
Three-Step Process
- Install WordPress Plugin called WP Mail SMTP
- Set up a mailing service called Brevo
- Enter the API Key from Brevo into the WP Mail SMTP settings.
OTHER TOOLS
Filter your spam folder
If the email notifications are going into your spam folder, it is possible to create a label or filter to make sure it goes into your inbox. Here are instructions on how to do this.
View Entries within WordPress
If you are concerned that you missed something you can go into your WordPress to view all form entries. Go to the Formidable menu item in WordPress >> Select a Form >> Then go to the Entries tab.