LOGo Refresh & squarespace website design
About Riverside Energy
Riverside Energy Group is a Michigan-based energy company focused on responsible energy development, operational excellence, and innovative solutions for the future of energy. With a complex range of services and initiatives, the company needed a digital presence that could communicate its work clearly while establishing a modern, professional brand.
Project Overview
Riverside Energy Group came to LaLa Projects looking to modernize its brand and create a stronger digital presence. The project began with a logo refresh and the development of a new website brand guide that established the visual foundation for the company’s online identity.
We translated that refreshed brand into a strategic Squarespace website designed to make complex information easier to understand and navigate. Custom Squarespace page templates provide consistency throughout the site while giving the Riverside team flexibility as the company continues to evolve.
SEO and metadata were incorporated into the website structure, while content coaching helped refine the messaging throughout the site. The project also included Squarespace training to give the team the tools and confidence to maintain their website after launch.
Project Features
– Website brand guide
– Squarespace website design
– Custom Squarespace page templates
– Strategic navigation
– SEO & metadata
– Content coaching
– Squarespace training
Let’s Connect
Squarespace Design for Professional Services
We work with professional service businesses, consultants, and growing companies to create strategic Squarespace websites that clearly communicate what you do, establish credibility, and make it easy for potential clients to connect with you.