Ahrefs

Ahrefs Explained

and how we use it at LaLa Projects

Ahrefs is an online tool used for digital marketing and website monitoring. We use this powerful tool to learn why your competitors rank so high and what you need to do to outrank them. From there, we are able to make data-driven decisions in a number of ways for your business. The services that we rely on Ahrefs for are SEO, Google Ads, Content Coaching, and Social Media Management. Ahrefs offers unique features designed for each service area. Let’s take a closer look at how we take advantage of this awesome tool.

SEO

Keyword Research

Ahrefs allows keyword research to be taken to the next level. We take advantage of their keyword and site explorer tool to discover keywords that will allow your content and website to be more visible. The site explorer tools allows us to view competitors and other niche-sites to see what keywords they are ranking for and why they rank for them.

Competitive Analysis

It’s always good to know your competition. Using Ahrefs site explorer tool we are able to discover competitors or similar niche websites and see how they rank. Based on the data we find, informative decisions are made to get targeted traffic to your site. Some competitor data we examine is how many referring domains they have, keywords they rank for, top pages, and their overall domain authority.

Content Coaching

When writing the copy for your website it’s important to incorporate SEO rich keywords within it. This allows for more content to be developed and also a greater opportunity to rank higher in the Google Search Results Pages (SERPS). We are able to explore competitors pages and see what keywords they both used  (and missed out on!) to craft powerful website copy for your brand.

Internal Site Audit

How does your website currently stand? Before diving into boosting your websites SEO performance we start by discovering areas where a site can be improved. We look at where your site ranks for keywords, top pages, backlinks, domain authority, and can even find what technical issues are holding your site back. Throughout the course of an SEO campaign these key performance indicators (KPI’s) are monitored to measure performance.

Backlink Analysis / Link Building

A major SEO ranking factor in 2019 is the quantity and quality of backlinks or referring domains a website has. Ahrefs allows us to discover potential referring domains that may be likely to link to your content. A combination of both quality and quantity backlinks will deliver more traffic and build domain authority to rank higher on Google.

Technical Site Crawl

There are many technical issues that could hinder a websites SEO performance. Ahrefs allows us to crawl your website just as search engines do and discover these technical issues. From there, we identify these problems and start creating a solution to solve them. A website with less issues is easier for Google to crawl and may also increase page speed. We want to keep Google and your website visitors happy!

Google Ads

Keyword Research

Ahrefs allows keyword research to be taken to the next level. We take advantage of their keyword and site explorer tool to discover keywords that will allow your Google Ads campaign to reach the right people.

Competitive Analysis

Before launching a campaign and spending money on ads it’s nice to know how your competitors are performing their campaigns. We are able to take a look at their ads, keywords targeted, and their estimated ad spend. This data allows for strategic decisions to be made for your campaign, saving both time and money on ad spend.

Social Media

Shared Content Explorer

Content Explorer allows highly shared and relevant content to be found specific to your industry niche. This can be used as secondary content to be published on pages. 

Content Coaching

Keyword Research

We take advantage of their keyword and site explorer tool to discover keywords that will allow your content and website to be more visible. The site explorer tools allows us to view competitors and other niche-sites to see what keywords they rank for and give us insights of what should be included in your content.

Content Topic Ideation

Unsure of what to write about in your next blog article that will drive traffic to your site? We are able to identify and create blog topics to be included in your next blog post. By looking at what people are searching for and the content already out there, we are able to find content gaps where your next amazing article can fill!

Learn More About Content Coaching