Richard Allen Lights
Richard Allen is a luminary artist based in Leland, MI. He has amassed a large collection work and continues to create more. His home and studio are filled with his creations.
His goal was to create a website that showcased his beautiful luminary creations which would partner with a postcard mailing effort. He intended to send postcards to interior design firms in hopes of driving traffic back to this website and ultimately create sales.
LaLa Projects designed a playful logo, clean website, and postcard to help with his marketing efforts.