Online Marketing

Online Marketing

Drive traffic to your Website

Online Marketing is a multi-faceted advertising approach with the goal to drive traffic towards your website and ultimately to convert your website viewers into valued customers.  Online Markering encompasses everything from your Website,  Search Engine Optimization (SEO), and Google Adwords to Social and Email Marketing campaigns.  It can be as expensive as your budget allows.  LaLa Projects can help you develop and implement a successful online marketing strategy to drive traffic towards your website. 


The Basics

Your main online presence is represented by your website. It is designed to match your brand and showcase your products and services. When you are engaged in other online marketing efforts you are typically driving traffic to your website where you can ultimately convert the website viewers into customers.

Search Engine Optimization (SEO)

SEO is the technique of using a set of best practices to create websites and website content. When all of these best practices are employed it helps search engines scan and catalog your website. The goal is to get the website to rank high in organic search results. SEO is incorporated in every website that LaLa Projects creates. Search Engine Marketing (SEM) SEM is a broad term that encompasses organic and paid advertising on search engines like Google or Bing. Each search engine offers their own advertising tools and services. Google is currently the dominant search engine making Google Adwords very popular.

Google Analytics

Google Analytics is a free service that Google offers to help you track your website activity. All the websites that we develop are integrated with Google Analytics. Over time this gives you information about your website activity. If you choose to do any SEM, this will help you gather insights on the performance of your marketing efforts.

Google Adwords

A Google Adwords account is free to setup, but once you start advertising it becomes a paid service. We work with clients to help them manage their Adwords campaigns, goals and budget. We’ll work with you to create productive Pay-Per-Click (PPC) advertisements. Currently, we are working with local non-profits to secure Google Grants up to $10,000 per month towards Google Adwords funding. This is an exciting opportunity; please contact us for more information.

Social Media

Most businesses choose to set up a selection of social media channels like Facebook, Twitter or Instagram to help promote their business. Your social media channels are an extension of your business.  We can integrate your brand throughout your channels giving you a polished and united brand online. Additionally, we can help you develop a social marketing schedule for posting or manage your PPC within the various social media channels. We find that managing the daily posts is best left up to the businesses themselves. You are the expert of your business and can best portray the pulse of your company on a day-to-day basis.