Online Marketing

Online Marketing

Drive traffic to your Website

Online Marketing is a multi-faceted advertising approach with the goal to drive traffic towards your website and ultimately to convert your website viewers into valued customers.  Online Markering encompasses everything from your Website,  Search Engine Optimization (SEO), and Google Adwords to Social and Email Marketing campaigns.  It can be as expensive as your budget allows.  LaLa Projects can help you develop and implement a successful online marketing strategy to drive traffic towards your website. 

 

The Basics

A Business’s main online presence is represented by a website. When you work with LaLa Projects, we custom design a website to match your brand while showcasing the products and services that your business offers. When you are engaged in other online marketing efforts such as social marketing, bulk emails, and Google Adwords, you drive traffic to your website where you can ultimately convert the website viewers into customers.


Search Engine Optimization (SEO)

SEO is the technique of using a set of best practices to create websites and website content. LaLa Projects understands the importance of incorporating SEO in every website that that we create. When properly employed, SEO will help search engines scan and catalog a website with the goal of getting the website to rank high in organic search results.


Search Engine Marketing (SEM)

SEM is a broad term that encompasses organic and paid advertising on search engines such as Google or Bing. Each search engine offers their own unique advertising tools and services. Google is currently the dominant search engine, making Google Adwords very popular.


Google Analytics

Every website that we develop is integrated with Google Analytics, a free service that tracks and gives you information on your website activity over time. This sets you up for gathering valuable insights on the performance of your businesses’ website and other online marketing efforts.


Google Adwords

A Google Adwords account is free to set-up but, once you start advertising, it becomes a paid service. We work with clients to help them manage their Adwords campaigns, goals, and budget. The LaLa Projects team will conduct a keyword analysis and craft your ads to create a productive Pay-Per-Click (PPC) campaign.


Pay-Per-Click (PPC)

PPC is not limited to Google Adwords. All the of the social networks offer these marketing services as well.  LaLa Projects can help you determine which options best fit your business.


Copywriting

One of the greatest challenges of building a website is producing copy that not only reflects the products, services, and brand of a business but is also written with SEO in mind. This is why, at LaLa Projects, we pair our clients with a professional copywriter. We blend your thoughts and ideas with researched keywords to hone your message for both people and search engine bots, making your website content easy to find and easy to read.


Social Media

Most businesses choose to promote themselves by setting up a selection of social media channels such as Facebook, Twitter, or Instagram. Your social media channels are an extension of your business. We will integrate your brand throughout your channels, giving you a polished and united online presence. Additionally, we can help you develop a social marketing schedule for posting, or manage your PPC marketing within the various channels.


Custom Graphics

To stand out online your message needs to be backed by engaging images and graphics. We pride ourselves in our ability to create professional graphics that promote your business and brand.