Insights on how Google Adwords Works

This is a great video to learn about how the Google Adwords keyword bidding process and quality score work and how they effect the price you pay for your clicks.

New Website for Richard Allen Lights

LaLa Projects Designed, Developed and Launched the new website for Richard Allen Lights this week.

Richard Allen Lights Website Design

Artist Richard Allen has drawn from a lifetime of experience in several media to create chandeliers and wall sconces that are exciting and unique. Combining hand painted silk and maple wood, his luminary creations are lightweight, strong and built to last.

New Website for Starry Night Barn

LaLa Projects Designed, Developed and Launched the new Starry Night Barn & Studios Website last week.


Starry Night Barn & Studios is opening August 2016. It will be a premier wedding and events venue located on the Leelanau Peninsula in beautiful Suttons Bay, MI.

New Website for Namaste Island a Traverse City Vacation Rental

LaLa Projects launched a new website for Namaste Island this week!

Namaste Island Website

Namaste Island is located in the middle of Bass Lake only minutes away from downtown Traverse City, Michigan, but you will feel miles away from it all. You can relax and recharge while visiting this private refuge. The renovated log cabin has modern amenities and can sleep six. Namaste Island is your own private get-away on 7+ acres you can stroll along the walking paths or take the boat out for a tour of Bass Lake. Be sure to keep an eye out for the bald eagles that nest along the shore. Namaste Island is available as a weekly vacation rental and is for sale by owner.

Social Feeds for WordPress Websites

Smash Ballon makes these really easy to use WordPress plugins for social channels like Facebook, Instagram and Twitter.  You can see an example of the Instagram feed at work on the LaLa Projects about page 

Link to

Traverse City Photographer & Videographer Team

compass-points-hereThe Compass Points Here was established by Courtney Michalik and Michael Kent. They live, work, and play from their home in the woods in Traverse City.  They have been partners in life and business for the past eight years.

Their name is a direct result of the type of business they hope to build.  The Compass Points Here was created with the idea that their photography and videography will be led by their desire to stay true to their instincts – to follow their passions and rely on the guiding principles of integrity, quality, and creativity.  As photographers and videographers, their goal is to tell your story in the most natural, beautiful, and interesting way possible.  Oh, and they want to have fun while they’re at it.   They believe the best work is done with great joy.

I have worked with The Compass Points Here on a number of occasions to create image assets for my clients to use in their online marketing efforts. In fact, many of the photos on were taken by The Compass Points here.  If you are looking for a local photographer, look no further!

Michigan Made Bottle Openers

Michigan Made Custom Bottle Openers created by two Grand Rapids, MI craftsman.  These Bottle Openers are great for breweries or corporate gifts.

  • They are handcrafted in Michigan
  • Available in 3 colors
  • Custom bottle cap on end
  • Engraved on side if desired

Visit for more info




Annual Asset Development

One of the biggest challenges for creating and maintaining an interesting website is finding or producing rich imagery. For as little as $300 you can hire a professional photographer to shoot new photos for you. When you go through this process annually, you are continually giving yourself new assets to work with. This will help you build a library of engaging and relevant images.

You will be able to use the images in many different marketing materials, from your website and social networks to print ads and brochures. Working from this library of images will also help you maintain brand consistency. Building your brand will ultimately create more intrinsic value for your business, which in turn creates employee and customer loyalty.

Managing your Maturing Website

Many small businesses have a website designed and built by a professional website developer like Pro Web Marketing. In the beginning it looks beautiful and you are happy.

Websites typically come with a content management system (CMS), so you can edit your website without involving your Webmaster.   This is a great cost savings measure, but sometime that website can start to look a little off over time. What happened to your beautiful website? It doesn’t shine quite a bright as it used to.

There are typically two things that occur. First, it is important to understand that you are managing your brand. You should not introduce alternate colors and fonts into your website, let your style sheet do the work. A style sheet is a predetermined set of colors and fonts that the website designer develop for you. The CMS will automatically use the style for you. This will help maintain consistency throughout your website.

Second, is displaying quality photos. Projecting a professional image out into in the world is essential.   We want to avoid the snap shot type images because they do not portray the professionalism that your business deserves.

Let’s ask ourselves. What makes a great website?   Well-written relevant text content is very important, but first and foremost we need great imagery.   If you don’t have engaging images, people will rarely take the time to read the content. An engaging image creates emotion. If you are selling zipline tours, we want to have images of people having fun ziplining, if you are selling popcorn, we want to almost be able to smell and taste the product. Your images need to be enticing.

If you are in need of great images you can purchase stock photography or an even better option is to hire a professional photographer. Either way it is important to develop a collection of images. Once you have a nice assortment, you will have images that you can use for all you marketing efforts in both web and print materials. This will create brand consistency and project the professionalism that you want.