Website

Add SSL to Secure Website

Google recently announced that they will be ranking secure websites higher than unsecured websites. Secure websites have an ‘SSL Certificate’ installed on the server. When a website is secured, you will notice that the URL as https://whatever.com instead of http://whatever.com. A secure website is a best practice for creating secure shopping carts, but it is also good for protecting form submissions. SSL Certificates cost approximately $100 per year and needs to be managed annually. Please contact us if you are interested in adding an SSL to your website.

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Building Websites for Builders

In the last year, LaLa Projects had the privilege of working with 5 different builders to create custom websites for their businesses. The biggest hurdles that builders face when putting together a website are supplying images of their work and developing text content for each page of the website.

Photography

It is understandably challenging to get photos of finished building projects, when the builders are working there are tools and parts all over the place and nothing is finished. When the work is complete there is no furniture or landscaping.  To really make a photos stand out it would be ideal to photograph the work after the final staging of the space is complete.

A key component for most construction websites is a portfolio section, clients want to see what type of work the builder has done in the past. They want to know that the company they are hiring is experienced.  If you are a builder with dreamers of having a website, start taking photos of all your work.

Hiring a professional photographer to shoot your work is great idea.  Assuming you have completed projects, the photographers  should be able to coordinate with the owners to stage the space and take photos of the interior and exterior of the property. On average it will cost $300 per property. It will be worth it when you land your next $500,000 project. It is a relatively small investment considering the value of your average project won.

Moving forward, you could plan photography into every project that you do, work it into your process and into your quote. Here is a great example of beautiful photos is from a LaLa client: blacksheepcabinets.com.

Copywriting

When you are working with LaLa Projects on a website be prepared to sit down with a copywriter. Search Engine Optimization (SEO) is driven by text content. It is recommended that each web page has 300 words per page. This may seem like a lot of content, but if you want your website to place well on the search engines we are going to need to craft your website content with SEO in mind.

Work with LaLa Projects

LaLa Projects will help you get past these hurdles and more, but at least now you know what to expect.


Photography: The Backbone of a Great Online Marketing Strategy

professional-photos

Photos are incredibly important in online marketing and social media. Having fresh photos to help tell your story is essential to growing your business. We are living in a stimulating visual environment where content and imagery is consumed at a very quick rate.

For example, if you post just three posts a week with only one photo per post, that would add up to 156 photos for the year. Yes, that is a lot of photographs. You can do many of them yourself, but you also need a collection of professional photos that capture your mission, your presence, and the essence of your venture.

  • To kick off your social media efforts we can help you curate an existing collection of photos to get them ready for use.
  • We can schedule a photo shoot of you, your staff and your business in general. We work with a number of local Traverse City photographers. They will come to your place to document your business life. They typically deliver at least 100 beautiful photos for you to use in on your website and social media outreach.
  • For some businesses, a short photo shoot several times a year, throughout the seasons, will be needed to keep pace with the changes in your business.
  • We can also advise you on how to take the best photos for your social media needs.
  • Another option is to purchase stock photos.

New Website for LUOP Bottle Openers

LaLa Projects Designed, Developed and Launched the new website for LUOP Bottle Openers this week.  luopmi.com

luop-macbook


New Website for Century Farm Cottages

LaLa Projects Designed, Developed and Launched the new website for Century Farm Cottages this month.  centuryfarmcottages.com

century-farm-macbook


New Website for Cherryland Jazz Society

LaLa Projects launched a new website for Cherryland Jazz Society last month!

cherrylandjazzsociety.org

cherrylandjazz-macbook


Helpful Articles about SEO

When I build or manage a website I am always looking for ways to improve SEO.  Many times my clients want to understand what SEO (Search Engine Optimization) is and how they can incorporate it into their website.  SEO is created through a million small choices throughout the build and management process. Here are a few articles that I think people may find helpful.

Basic SEO

The Importance of Page Titles


New Website for Richard Allen Lights

LaLa Projects Designed, Developed and Launched the new website for Richard Allen Lights this week. richardallenlights.com

Richard Allen Lights Website Design

Artist Richard Allen has drawn from a lifetime of experience in several media to create chandeliers and wall sconces that are exciting and unique. Combining hand painted silk and maple wood, his luminary creations are lightweight, strong and built to last.


New Website for Starry Night Barn

LaLa Projects Designed, Developed and Launched the new Starry Night Barn & Studios Website last week. starrynightbarnandstudios.com

macbook-starry-night-barn

Starry Night Barn & Studios is opening August 2016. It will be a premier wedding and events venue located on the Leelanau Peninsula in beautiful Suttons Bay, MI.


New Website for Namaste Island a Traverse City Vacation Rental

LaLa Projects launched a new website for Namaste Island this week! namasteisland.com

Namaste Island Website

Namaste Island is located in the middle of Bass Lake only minutes away from downtown Traverse City, Michigan, but you will feel miles away from it all. You can relax and recharge while visiting this private refuge. The renovated log cabin has modern amenities and can sleep six. Namaste Island is your own private get-away on 7+ acres you can stroll along the walking paths or take the boat out for a tour of Bass Lake. Be sure to keep an eye out for the bald eagles that nest along the shore. Namaste Island is available as a weekly vacation rental and is for sale by owner.