Many small businesses have a website designed and built by a professional website developer like Pro Web Marketing. In the beginning it looks beautiful and you are happy.
Websites typically come with a content management system (CMS), so you can edit your website without involving your Webmaster. This is a great cost savings measure, but sometime that website can start to look a little off over time. What happened to your beautiful website? It doesn’t shine quite a bright as it used to.
There are typically two things that occur. First, it is important to understand that you are managing your brand. You should not introduce alternate colors and fonts into your website, let your style sheet do the work. A style sheet is a predetermined set of colors and fonts that the website designer develop for you. The CMS will automatically use the style for you. This will help maintain consistency throughout your website.
Second, is displaying quality photos. Projecting a professional image out into in the world is essential. We want to avoid the snap shot type images because they do not portray the professionalism that your business deserves.
Let’s ask ourselves. What makes a great website? Well-written relevant text content is very important, but first and foremost we need great imagery. If you don’t have engaging images, people will rarely take the time to read the content. An engaging image creates emotion. If you are selling zipline tours, we want to have images of people having fun ziplining, if you are selling popcorn, we want to almost be able to smell and taste the product. Your images need to be enticing.
If you are in need of great images you can purchase stock photography or an even better option is to hire a professional photographer. Either way it is important to develop a collection of images. Once you have a nice assortment, you will have images that you can use for all you marketing efforts in both web and print materials. This will create brand consistency and project the professionalism that you want.